Choosing Between Android and iOS: A Practical Guide for Startups

When your startup sets out to create a mobile app, the decision between Android and iOS must factor in more than just code. It shapes your audience reach, revenue expectations, maintenance complexity, and brand perception. Market figures for 2025 show that Android continues to hold around 70% of the global mobile OS market, while iOS commands roughly 25-30%, with much stronger presence in developed markets.

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